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How do I add color to uncolored hair?

Our Coloring Conditioners are our all-in-one solution for achieving and maintaining a head-turning hair color. If you're using oVertone to color your hair or revamp your fading shade (vs. maintaining a brand-new salon job), we recommend doing the initial application with the Coloring Conditioner on dry hair, as their formulas have up to 50% more pigment than our Daily Conditioners and will help you get the color you want faster!

Use them to achieve your ideal hue or re-apply anytime your hair needs a major pick-me-up in the color and moisture department. Simply apply as you would traditional dye, leave it on for 10-15 minutes (or longer for more color payoff), and rinse to reveal shiny, healthy color! Remember, Pastel shades will *only* be effective on platinum blonde starting shades. If you have darker locks, go for an Extreme, Earthy or For Brown shade. Each product page shows swatches of that shade applied to different starting shades to give you an idea of the color payout you can expect on your strands!

If you have more questions, or aren't sure which shade is best for you, our Color Consultants would be happy to give you advice on how to achieve the hair of your dreams! Just submit a new ticket through our help page here with a pic of your current hair (in natural light, no filters please!) and a pic of what you're looking to get!

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