oVertone Coloring Conditioners are the ideal way to both achieve and maintain a new hair color. They are our most pigmented formula and offer the most hydration. Coloring Conditioners can be used to apply color for the first time, then once weekly (or more, you do you!) to keep your hair color fresh. Daily Conditioners are meant to proactively fight color fade by replacing pigment lost during cleansing or shampooing, ensuring your hair color always looks its best.